In fact, it’s quote the opposite! Studies in 2016 showed that the response rate for direct mail increased by 43%, and for new prospects over 190% compared to the year prior.
Direct mail has a median return on investment of over 30%, which puts it in just third place after e-mail and social media marketing, but this margin is small! Paid search has an ROI of just 20%.
E-mails and Google Ads are great ways to market your brand, but they’re also easy to ignore. In an age of spam filters and ad blockers, direct mail can’t be filtered out before it ever even reaches your prospect.
Digital marketing is limited in its capacity. Sure, you can make beautiful graphics or write creative copy, but nothing compares to print when it comes to creativity. Create a long lasting, memorable impression.
Our MailMax system was designed to be simple and easy. Just by asking a few simple questions about your business and your goals, it will determine the best marketing campaign to fit your needs and budget and will provide recommendations to help you move forward. The principle behind our MailMax system is to maximize your ROI and get you on your way quickly and easily. Our staff will work with you to manage your project from concept to door step.
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